The “Lake Cross” is a reimagined version of the Swiss cross. The rounded halves represent Lake Thun and Lake Brienz, the two lakes between which Interlaken is nestled.

The design of the “Lake Cross” is modeled after the official Swiss cross.

The height and width of the white “Lake Cross” define x. The clear space is 1x, measured from the “Lake Cross”.

The following rules apply to the “Lake Cross”:

The “Signature” is inspired by a similar logo from our past and underscores our longstanding tradition as a tourist destination.

The historic signature that served as inspiration for the design of the “Signature”.

The height of the “Signature” – measured from the p-line to the H-line – defines x. The exclusion zone around the “Signature” is ¼x.

The following rules apply to the “Signature”:

The “Lake Cross” and “Signature” are combined horizontally to form the logo.

The height of the “Lake Cross” defines x. The exclusion zone to the left and right is 1x, top and bottom is 2x.

The minimum height for all applications is 3.5 mm.

The following rules apply to the horizontal logo with “Lake Cross” and “Signature”:

The “Lake Cross” and “Signature” are combined vertically to form the logo. There are several options for this:

The height of the “Signature” – measured from the p-line to the H-line – defines x. The “Lake Cross” is placed ¼x below and centred at ¼x size.

The “Lake Cross” is placed at minimum 2x ¼x above the “Signature”, at a size of ¼x. It may be positioned higher in ¼x increments, but not lower.

The “Lake Cross” can be moved up or down in ¼x increments, following the size of the format.

For ads, posters and other large-format applications, the “Lake Cross”, “Signature” and headline / tagline can form a unit. The “Lake Cross” is always centred between the “Signature” and the text.